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Country Manager -Play the role of a Toothpaste Category manager -About to enter the Asian market -Toothpaste... brand called “All Smile” -8 Year project -6 countries offer viable market potential -China, Japan, India, S Korea, Philippines. & Thailand Goal: to develop a regional presence in Asia 4 Competitors Internationally -B&B Healthcare -Caremore -Driscol -Evers -Plus regional and local competition Consumers -Defined by lifestyle (young, families, older) and Primary Need (economy... Your body associates these rituals with the scary situation of giving a presentation.

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Publisher: Andrews and McMeel (1992)


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