Consumer Fraud: A Reference Handbook

Format: Library Binding

Language: English

Format: PDF / Kindle / ePub

Size: 7.87 MB

Downloadable formats: PDF

A narrow conception of marketing research. Many managers see marketing research as only a fact-finding operation. The fact is that you can't have a successful company without having the right data about customers, products and the market in general. You are also invited to offer suggestions, and to serve as a referee. by Chris Chapman and Elea McDonnell Feit is designed to teach R to marketing practitioners and data scientists. Digital marketing will continue to morph and promotion channels will be further fragmented.

Pages: 352

Publisher: ABC-CLIO; annotated edition edition (December 1, 1998)

ISBN: 0874369916

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