Engines of Innovation: U.S. Industrial Research at the End

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 8.88 MB

Downloadable formats: PDF

I believe Marcus Sheridan has the best answer to this problem: Be more opinionated. “Too many businesses are stuck in this ‘grey area’ where they’re so afraid of having any opinion at all because they want to please everyone. Typically, you're looking for predicted trends in your data that imply that a certain course of action is better than others. The members of EARDA can enjoy many facilities that are not available to non members.

Pages: 278

Publisher: Harvard Business Review Press; First Edition edition (July 1, 1996)

ISBN: 0875846750

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