Lifestyle Brands: A Guide to Aspirational Marketing

Format: Hardcover

Language: English

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Size: 9.76 MB

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This effort should not be left to a sales secretary or the general manager’s assistant to simply “handle.” The p.r. activities should not be thrown on to someone as created additional work. The enterprise's ability to construct entry barriers to competition such as the creation of high switching costs, gaining substantial benefit from economies of scale, exclusive access to or clogging of distribution channels and the ability to clearly differentiate your offering from the competition.

Pages: 141

Publisher: Palgrave Macmillan; 2013 edition (January 1, 2013)

ISBN: 1137285923

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