Portfolio Management: How to Innovate and Invest in

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When it comes to PR, MPR uses PR tools in order to achieve marketing objectives, but at the same time, the two concepts need to be integrated in order to achieve organisational goals. They work with the finance department to prepare a budget and cost estimates for the campaign. According to a 2010-2011 white paper by Prophet entitled “Reputation Winners and Losers”, there is a clear relationship between reputation and brand: “Actively managing your reputation will ensure you are not negatively impacting the value of your brand.

Pages: 238

Publisher: Palgrave Macmillan; 1st ed. 2013 edition (February 12, 2016)

ISBN: 1349438154

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