The Right Sensory Mix: Targeting Consumer Product

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 7.58 MB

Downloadable formats: PDF

Invited to participate in a focus group but do not know what to expect. Whether you’re taking a break at your desk or grabbing a conference room for a team lunch’n learn, these interactive programs bring the latest insights and trends to you. Most subjects are acceptable, in particular those that demonstrate strong communication or analytical skills. A person searching for "shoes" is probably browsing, and not ready to buy.

Pages: 146

Publisher: Springer; 2010 edition (September 21, 2010)

ISBN: 364212092X

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